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Petra excels in Marketing Management, Strategic Communications, Graphic Design, and Brand Development.

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With diverse experience across various roles and industries, I am used to adapting to fast-paced settings like those of FLINT Corp., where priorities often shift rapidly.

From website designs to event planning, my proactive approach and strong organizational skills enable me to remain agile and versatile.

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I have demonstrated expertise in creating and advancing cohesive brand identities across all channels. Hired to lead rebranding at FLINT Corp., I applied my experience from previous website and publication redesigns to enhance user experience and align content with brand values.

With a keen eye for detail and storytelling, I craft content that communicates key messages while maintaining brand voice. My graphic design skills further elevate brand representation, producing visually captivating marketing materials.

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I have extensive experience in digital marketing and advertising, handling everything from campaign setup and audience targeting to copywriting, ad design, budgeting, monitoring, optimization, and reporting.

At FLINT Corp., I led multifaceted marketing campaigns, excelling in paid advertising on platforms like LinkedIn, where I delivered results for key services. At the British Columbia Chiropractic Association, I collaborated with a media agency on province-wide campaigns, overseeing planning, execution, and performance analysis.

Beyond campaign management, I have a strong foundation in content creation across digital platforms, including websites, social media, and email.

Overall, my experience spans strategic planning, campaign execution, content creation, and optimization, positioning me as a valuable asset to any marketing team.

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I approach event planning with a tailored strategy for each occasion, managing everything from initial planning to post-event evaluation. My experience includes budgeting, ensuring effective resource allocation, and collaborating with partners to leverage shared strengths.

I excel in crafting engaging agendas, promotional materials, and marketing campaigns to drive event success. I'm also skilled in securing sponsorships, managing vendor relationships, and handling logistics to ensure seamless execution.

With a keen eye for detail and a proactive mindset, I ensure that every aspect of the event aligns with organizational goals and objectives.

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I excel in social media management and community engagement, leveraging various platforms to achieve organizational goals. My expertise includes crafting engaging content, managing accounts, scheduling posts, and analyzing performance to refine strategies.

I've successfully overseen social media activities for numerous clients using tools like Hootsuite and Sprout Social. I've led digital marketing teams, coached clients on social media strategies, and executed successful paid campaigns across multiple platforms.

My experience in tailoring written and graphic content for each platform ensures consistent brand messaging and effective communication with target audiences.

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I bring over eight years of marketing experience, backed by a Bachelor of Business Administration in Marketing Management from Langara College. I also hold certifications in SEO/SEM & Google Analytics (BrainStation), Digital Marketing Foundation (RED Academy), Web Development and UX/UI Design (InceptionU, BCIT), and Creative Writing (VCC).