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Petra excels in Marketing Management, Strategic Communications, Graphic Design, and Brand Development.

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Throughout her career, Petra has demonstrated excellence in navigating dynamic environments and managing multiple priorities. With diverse experience across various roles and industries, she's adept at adapting to fast-paced settings like FLINT Corp. and ASTTBC Technology Professionals, where priorities often shift rapidly.

From website redesigns to event planning, Petra's proactive approach and strong organizational skills enable her to remain agile and flexible, ensuring she effectively responds to evolving needs and priorities. Her ability to anticipate challenges further demonstrates her readiness to handle dynamic environments with ease.

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Petra has demonstrated outstanding proficiency in creating and advancing brand and corporate identity, ensuring a cohesive brand image across all channels. Initially hired to execute rebranding activities at FLINT Corp., her expertise in leading website and publication redesigns from her previous roles underscores her commitment to enhancing user experience and aligning content with brand identity and values.

With meticulous attention to detail and a talent for storytelling, Petra ensures that each piece of content effectively communicates key messages while maintaining the desired tone and brand voice tailored to each target audience. Additionally, her graphic design expertise enhances brand representation, resulting in visually captivating marketing collateral.

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Petra boasts extensive experience in digital marketing and advertising, encompassing tasks such as setting up campaigns, targeting specific audiences, copywriting, ad design, budgeting, monitoring, optimization, and reporting.

During her tenure at FLINT Corp., Petra led multifaceted marketing and communications campaigns, demonstrating her prowess in strategizing and executing digital marketing initiatives. Notably, she excelled in managing paid advertising campaigns on platforms like LinkedIn, delivering impressive results for key services.

Moreover, Petra's role at the British Columbia Chiropractic Association involved collaborating with a media agency on province-wide campaigns. Here, she was responsible for planning and analyzing campaign performance, showcasing her end-to-end involvement in the advertising process.

In addition to campaign management, Petra has a strong foundation in content creation for digital platforms. She has crafted compelling copy for various channels, including websites, social media, and email campaigns. Her proficiency in graphic design further enhances her digital marketing skill set, allowing her to create visually appealing and engaging content that resonates with target audiences.

In summary, Petra's digital marketing and advertising experience spans a wide range of activities, from strategic planning and campaign management to content creation and optimization. Her adeptness in leveraging digital channels to achieve organizational goals positions her as a valuable asset to any marketing team.

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Petra approaches event planning and execution with a comprehensive strategy customized to each occasion. She handles all aspects of event management, from initial planning to post-event evaluation. Petra's experience includes meticulous budgeting to allocate resources effectively. She also collaborates closely with partners to leverage collective strengths and resources when applicable.

In terms of content, Petra excels in crafting engaging agendas, advertising materials, and marketing campaigns to promote events effectively. She is also adept at securing sponsorships, managing vendor relationships, and coordinating logistics to ensure seamless execution.

Throughout the process, Petra maintains a keen eye for detail and a proactive approach, ensuring that every aspect of the event aligns with organizational goals and objectives.

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Absolutely, Petra excels in social media management and community engagement, demonstrating her proficiency across various roles. With extensive experience, she adeptly leverages diverse platforms to achieve organizational goals. Petra's skill set includes crafting engaging content, managing accounts, scheduling posts, and analyzing performance for strategy refinement.

Throughout her career, Petra has effectively overseen social media activities for numerous clients using tools like Hootsuite and Sprout Social. She has led digital marketing teams, providing client services and coaching on social media strategies. Additionally, Petra has executed successful paid campaigns and ad placements across multiple platforms.

Moreover, Petra has played key roles in organizing and promoting events through social media channels. This includes creating event graphics, developing programs, and utilizing platforms like Eventbrite to capture attendees.

Her experience in crafting customized written and graphic content for each social platform ensures consistent brand messaging and effective communication with the target audience.

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Petra brings over seven years of marketing expertise to the table, backed by a Bachelor of Business Administration in Marketing Management from Langara College. Additionally, she holds certificates in SEO/SEM & Google Analytics, Digital Marketing Foundation, Web Development and Design, and Creative Writing from reputable institutions.