A Marketing & Communications professional who focuses on data-driven strategy and design. Igniting brands with creative solutions.
A forward-thinker with over seven years of experience in Marketing Management, Strategic Communications, Graphic Design, and Brand Development. Spearheading successful campaigns and leveraging data-driven insights, I thrive in fast-paced environments where creativity and analytical thinking intersect.
Obsessed with helping brands reach their full potential,
I excel in…
Marketing Management
I have successfully developed and executed comprehensive marketing strategies that resonate with target audiences. From market research and brand positioning to campaign optimization and performance analysis, I am adept at navigating every aspect of the marketing landscape.
Strategic Communications
I specialize in crafting compelling narratives and developing targeted messaging strategies to effectively engage key stakeholders and advance organizational goals. I identify communication opportunities and challenges, allowing me to tailor communication plans that resonate with diverse audiences.
Brand Development
I have a proven track record of guiding brands through every stage of development, from initial concept to market launch, and beyond. Through effective brand messaging, visual identity design, and consistent brand experiences across all touchpoints, I cultivate strong brand equity and foster lasting connections.
My Story
With a passion for creativity and a keen eye for design, I specialize in elevating brands and crafting compelling communications.
As a proactive self-starter with an entrepreneurial mindset, I anticipate needs and take full ownership of projects from start to finish, ensuring alignment with overarching business objectives. I thrive in dynamic environments, adeptly managing multiple priorities and adapting to evolving challenges.
A natural collaborator, I excel at building strong relationships and bridging communication gaps between Marketing & Communications and diverse stakeholders.
In my recent roles, I've successfully led various responsibilities, from devising communication strategies to spearheading multimedia campaigns and contributing to significant change management initiatives. My versatile skill set and dedication are evident in my track record of creating impactful digital and print graphic materials, planning hybrid conferences, and developing lasting partnerships.
From eye-catching designs to strategic optimization, I've got your digital marketing presence covered.
Content & Design
Graphic and Web Design
Content Writing and Creation
Layout Design and Publishing
Visual Identity and Branding
UI/UX Design
Digital Advertising
Audience Segmentation
Campaign Setup
Ad Spend Management
Social Media and Google Ads
Optimization and Reporting
Email Marketing
Strategy Development
List Building and Management
Automation and Campaigns
Testing and Optimization
Compliance and Analytics
SEO & Analytics
Keyword Research
On-Page and Off-Page SEO
Local SEO
Google and Social Media Analytics
Optimization and Reporting
Contact
Ready to grow your brand? Let's talk.
Igniting brands with creative solutions.
Motto: "It always seems impossible
until it's done." - Nelson Mandela
C: 587.664.2019
E: petrapetlanova@gmail.com
Member of Calgary Women in Energy.
Proud Calgarian since 2022.
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